Apple sends out invitation for March 4: iPhone 17e, low-cost Macs, new iPads expected

Apple has officially sent out invites for its first major event of 2026, set to take place on March 4 in New York City.

The invite, which reads “Please join us in person for a special Apple Experience,” features the iconic Apple logo splashed in yellow, green, and blue hues, colours that could hint at something new in the company’s design language.

The event kicks off at 9 AM ET (7.30 PM IST), though interestingly, Apple has not shared any tagline to give away its usual subtle clues. The lack of details, of course, has left fans buzzing with speculation about what’s coming next from Cupertino.

Apple invite: How to watch livestream

So far, Apple hasn’t confirmed whether this event will be broadcast live online, a surprising move, given how the company’s recent launches have been global streaming spectacles. This suggests that there is a chance that this event might be a more exclusive, hands-on showcase rather than a typical keynote-style presentation.

If the company follows its usual pattern, a livestream link could appear closer to the event date on apple.com and Apple TV.

Regardless, social media chatter has already begun. Tech enthusiasts have been quick to dissect the colourful logo and the “Apple Experience” phrasing, speculating that this could be a more lifestyle-focused event, possibly blending hardware and software updates into one big reveal.

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From iPhone 17e to new iPads: What to expect

iPhone 17e

While Apple hasn’t revealed any details about what’s being launched, leaks and supply chain whispers have painted a fairly exciting picture. The star of the show is likely to be the iPhone 17e, a new, budget-friendly model.

Early reports suggest it will feature a modern edge-to-edge display, the A17 chip, and multiple colour options, positioning it as a more accessible option for users who want iPhone power without the Pro price tag.

iPad Air and iPad Pro

Alongside the iPhone, rumours hint at a new range of iPads, possibly including an updated iPad Air (6th generation) and iPad Pro (2026). Both are expected to receive hardware upgrades, with OLED displays and a slimmer form factor leading the conversation.

Low-cost MacBook

Then there’s talk of a low-cost MacBook, something fans have been anticipating since Apple’s shift to its own silicon. This new model could target students and budget-conscious buyers, priced lower than the MacBook Air M3, yet powerful enough for everyday use.

Some reports even suggest that Apple might introduce refreshed MacBook Pro variants, potentially with new M3 or M3 Pro chips, continuing its strategy of gradual performance upgrades across product lines.

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A colourful clue or clever misdirection?

As always, Apple’s invitations are as cryptic as they are carefully designed. The yellow, green, and blue colour palette could simply be an artistic choice, or perhaps a nod to the iPhone 17e’s possible colour options. Either way, Apple’s first big event of the year promises plenty of speculation, sleek design, and, if history is any guide, one or two surprises we didn’t see coming.